Va Bien designs underpinnings for life’s most memorable moments.
An ethereally appointed wedding celebration, a sparkling gala or a quiet romantic evening, drawn in moonlit shades of midnight-blue – moments whose beauty and glamour give pause and in memory are everlasting. Va Bien puts the body en valeur at each occasion, with styles ranging from luxurious but versatile bras for the most challenging formal gowns, to alluring lace bustiers for more amorous adventures.

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History


VA BIEN WAS FOUNDED WITH LOVE


In 1975, a young French girl named Marianne Gerard left France for New York City. She adventured off for academics – to study medicine – but found the fashion world waiting instead. Upon arriving in New York, she met Richard Gimble who together with his father ran Image O’Youth – a designer of longline bras and garter belts.

Marianne soon fell in love with the intimates industry (and Richard) and decided to put aside her studies to launch a new line together with him. Her initial target was shapewear, which at the time featured bulky outer paneling that showed through special occasion outfits – particularly the knits Marianne loved to wear.

With inspiration from her mother back in France, Madamme Paulette Gerard, Marianne responded with a collection of bodysuits and bottoms that for the first time hid paneling on the inside – and with silky-soft fabrics that felt more like lingerie than any shaping piece had before. Aesthetically, the pieces channeled her, and her mother’s, sensible contemporary-French style; it was well-recieved by the trade and caught on quickly. Soon the the collection was carried in top luxury department stores such as Bloomingdale’s, Saks Fifth Avenue, and Nordstrom’s.

A collection of bras soon followed to address further special occasion dressing needs, such as low plunge necklines and low backs. This assortment was complimented by a series of elegant boudoir pieces – which doubled as foundations – designed for less formal, romantic occasions. Marianne wanted to cover every special moment and by the 90’s, Va Bien sported a full range of special occasion underpinnings that was sold in over 30 countries worldwide.

Their son, Gregory joined Va Bien not long after finishing college.  Growing up in the family business he developed a love for the art and craftsmanship of lingerie design.  Today Gregory is the company’s Creative Director working with his mother and father to continue the family tradition of making every woman who wears Va Bien look and feel special with each piece they create.

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Greg as Va Bien's Creative Director today
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Marianne with Greg, 1985
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Marianne and Richard just married, 1979
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Richard presenting with a model, 1959
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NYC factory, 1955
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Richard in Palm Beach before his career, 1954
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Irving with one of his salesman, 1951
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Irving crossing the country by train on a sales trip
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Richard's parents, Irving and Sarah, 1932